Develop a corporate manual

Perhaps one of the most representative works and, for me, most attractive of a professional graphic design is creating a corporate identity manual.

By definition, the corporate identity of a company or brand, is the set of attributes and values ​​a company or person has, his personality, his spirit, that image that will identify and differentiate themselves from others, that image that will It is remembered, often getting to be a cult ... Who does not recognize the apple of Apple's horse Ferrari or leaves striped Adidas? and these are just a few examples of the importance of good design and a good development of that design.

All companies, though not communicate anything broadcast messages continuously around and the visual image is one of the priority means that more companies use to convey and manifest their identity in public.

It is therefore a very serious, funny and engaging work for any professional worth his salt, but also carries a lot of responsibility, for the success of design and applications depend on the success of our work and, in part, recognition of the company your target audience.

What's in the picture or corporate identity?

The basis of corporate identity is the corporate motto, its main requirement is that it should reflect the market position of the company. The theme will allow the company visually stand beside its competitors and help it emerge as the most professional and attractive in its sector of market.This supplier must 'talk' philosophy of the company, its solidity, its taste, its competitiveness, its implementation in the business world, an image that is familiar, close and memorable.

But as important as creating the corporate motto it is to develop different applications or adaptations, applications depending on the size and type of company can be basic or incredibly varied. Therefore, our design must be designed for such eventualities, except that we must bear in mind that a design must be 'responsive'.

Obviously, if the image is to create a company with basic needs, job creation corporate identity will be much easier, applications are reduced to basic stationery: letterheads, business cards, envelopes, folders, firma electronics and little else. This does not mean that there is to study and design the best solutions for each client involvement and professionalism it deserves by the / the designer / to be searched.

The plot thickens when our work is required for a large company with many elements, many applications for our design must respond with quality, consistency and balance. Such projects usually include basic stationery, packaging, costume design, commercial vehicles, merchandising, in some cases signaling, web design and multimedia applications, when no ads and announcements. Thus our work grow exponentially so we have to be very serious and orderly, apart from very studious. Adapt and apply the image to each item must have a strict study and dedication, to leave no stone unturned, and, of course, do not leave anything to chance, it requires professionalism.

The Corporate Identity Manual

All this work we pick in the Corporate Identity Manual, the guide makes and defines the guidelines for the creation, development and application of our newly established corporate image.

The Corporate Identity Manual is a fundamental for the management of the submission guidelines of institutional messages, as a means to ensure the respect and promotion of the identity of the institution tool. It building brand image is defined, proportions, colors, fonts, different versions and adaptations to different media, rules must use labeled and ensure compliance.

The development of the manual, it is essential for the proper implementation of a corporate identity. A well executed corporate identity is not a simple logo. It is necessary to maintain visual consistency throughout a company performs communications; brochures, stationery, web pages, etc.

The corporate identity of a company is its letter, his face to the public; This identity depends we will form the image of this organization.

And above all, do not forget that it is also our business card, a job that much tell us as professional image of our high standards, our creativity, our involvement in projects and our ability to assume them.

I said, a very interesting work, desired by designers, but also very serious in our hand is to find the balance, be brave and be convinced by quality.