Infographics advertising

The infographic is a combination of synthetic, explanatory and easy to understand and texts in order to communicate information visually to facilitate its images.

In addition to the illustrations, we can help more readers through graphics that can be understood and interpreted instantly.

 Although the graphics frames have a presence dating back many years ago, computer graphics (the English informational graphics) have revolutionized the design, especially the journalistic and publishing. According to Richard Curtis, director of photography and design of this newspaper, "people read the first graphics; sometimes it's the only thing they read."

Infographics are tremendously useful and essential to represent information that is difficult to understand through pure text. With a single glance you can understand even the most complex things, and they are easier to assimilate and remember.

When the goal is to explain, infographics allow very complicated materials or content - using verbal elements that would be lost in a mass of words - can be understood quickly and entertaining and above all very visual way that helps understanding.

This way, numerical information, weather, and many other statistical be most effective being illustrated that by using pure text. They also serve to provide different elements allowing greater variety and flexibility to the layout and can be suitably combined with text and photographs to maximize the understanding of what is being reported.

A good picture chart should be simple, comprehensive, ethical, well designed and suitable with the information presented. To do this, we must make preliminary sketches that present different possibilities. Subsequently, there "to choose the most appropriate ideas that help the reader more and merge better with the information."

Infographics can be divided into the categories of graphs, maps, tables and diagrams.

The most common applications of computer graphics are journalistic infographics, online graphics, architectural graphics, instructive infographics, cartographic graphics.

Write the story in words and illustrate it with pictures is what you should do a good computer graphics. There are standards for cataloging computer graphics and this depends on their ability to work graphics. Currently, Macintosh computers, with Freehand and Illustratior organize programs help illustrate a chart much easier to do it manually. But they require a lot of skill, creativity and critical thinking. Likewise, a capacity for teamwork, for "the artist, publisher and computer must work in harmony for stunning, striking and informative charts prepared." And to think much to develop creativity and create new solutions.

When Article find words or phrases budget, plan, agreement, expansion of slab events chronology, biographical line, how, what, when, where, key points, key facts, future, past, figures, participants, debates, pros and cons, who is who, who is close to the victims, heroes, catalogs, pictures, text, organization, reorganization, police case, escape routes, script crime, etc. but, of course, do not exaggerate. This is not performing graphics whenever we have those terms, but at least we will start points.

The graphics are living their moments of glory. Considered as a single piece of creativity, this graphic resource has become a powerful tool for viralizar content and extract the maximum ROI to increase traffic on a website or calls from customers interested in a service, but above all, may increase the reputation of the company it represents.

High levels of impact of this resource, are due to 90% of the information received by the human brain it is visual. If the infographics are a mix of data and images, the result is simple: they are a powerful tool for conveying information in one fell swoop.

So it is not surprising increasing popularity. Google only throws more than 13 million hits on the term "inphographic" and it is estimated that every day grows by 1%.

Laura Hampton, chief content of Zabisco digital engagement agency notes that these tools are crucial for marketers as they help to sell the customer an idea yet to evangelize the consumer about a specific topic.

The infographic is the synthesized version of content marketing, the union of original content presented with a graphic of high quality. But what are the characteristics of a good computer graphics in terms of marketing?

Infographics have a variety of formats, designs, styles and even orientation and movement and interactivity through their digital counterparts known as "Infomotion" or animated graphic. For example, the brand managed to present the advantages of its soccer shoes through an animated for the 2010 World Cup infographics.

But to become a successful infographic, PuroMarketing.com recommended to be:

Very visual: The computer graphics is the art of presenting data in the most creative way. The most commonly used in computer graphics are health issues, business, politics, environment, technology and culture, however, companies use the start to present the balance of the financial results of your company, the life cycle of a index product or market penetration.

Creativity unique pieces: Create an infographic is nothing rookie. It takes a head that can generate a good strategy to generate high impact. Decide the issue, extract the relevant information and present it with graphics that even resort to an illustration, an infographic can be converted into true works of art. If you are looking for a maker of computer graphics in graphic design market ideally looking for a graphic designer, he has other tools that the graphic designer as such can not have.

An infographic usually the weight of your graph bars with 32%, while diaphragms or linear drawings occupy 25%. And in 85% of cases Seriff Sans typeface used.

Hook to attract the target audience: This method is ideal for sharing complex information quickly and efficiently creates the need to learn more and delve into the subject, why they have become excellent channel to promote a brand. It is worth remembering that Nike ad that generated graphics to explain the structure of your project the ball technology that printed on it.

Viral: Its format allows it to be easily inserted into other websites; only enough to embed a code and ready, is already integrated part of the site. They are the ideal addition for pineable element. Enter your infographics in your pinboards and encourage your users to repin.

The benefits are many great graphics. For the public, improve the communication of ideas to promote an experience, while the style and ease with which information transmitted talk a lot about the organization or brand that produces it.